Digital Marketing Environment

 

                                                                              

Blogging in Digital environment require constant need of adapting to the speed changes in technology and the services. Blog in digital marketing provides new content to attract targeted audience to a brand product and services and offer a way for consumers and businesses to interact. Blog help to position businesses in order to gain Trust and Credibility. This is because people like to know who they doing business with. Blog requires business to provide helpful tips and valuable information to help consumers feel good about spending money on brand product or service (McGruer, 2020)

Company Blogging success story

People trust written words better, blogs inspire that level of trust towards an organization. Blog provide helpful accurate content, encourage discussions and knowledge sharing to increased trust. The Huffington, a Post Founded by Arianna Huffington in 2005. The Huffington Post blog has evolved into an online news collector. Currently reportedly earns $2.5 million per month and its main source of income is pay-per-click advertising.

TechCrunch, currently one of the most popular publisher of technology industry news online. Registered in 2007 an annual income of $2.4 million. Today, it is estimated to earn over $800,000 monthly and gets its income primarily from banner ads (Belyh, 2020).

Blog current Digital Trend

For business to remain competitive in today's online environment, it must adapt to the rapidly evolving changes in digital marketing. Digital marketing innovation trends like artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) are among the top priorities for most business.

Artificial Intelligence Marketing (AI)

AI marketing has become dominant in today’s business and in minds of global business and industry in the future which has already taking over many simple jobs. Artificial intelligent marketing uses technologies to make automated decision based on data collection, and data analysis from social media platforms and blog posts to help businesses understand how customers find their products and services. AI marketing also covers fives important areas namely:-

·        Basic communication

·        Product recommendations

·        Content creation

·        Email personalization

·        E-commerce transactions

AI marketing is used in commercial or marketing efforts where speed is very important because customers appreciate stress-free website (Sterne, 2017).

Customer avatar

Meet Jason Mah. He is a retail operation manager in his forties who owns his own Popcorn business in Malaysia. Jason has earnings in the sweet spot of Rm100, 000 to 200,000 per year and wants to consistently make more than Rm400, 000 a year. Jason works with two staffs, but has his wife as assistant to stay organized and handle his schedules. Jason is working full-time in the business and is a mission-driven person who wants more impact and influence in his work. Jason Mah has integrity at his core and is not spiritually minded, but a faith-based person in Buddhism. He hope to write a success story book someday and has no expectations of perfection for self or others. Jason is relationship-minded, transparent in his dealings and a proven advocate of business service provider; his present commands respect.

SEO (search engine optimization) opportunity

One of the opportunities of SEO is making a website useful for specific audience by serving up the best possible content. Through creating a positive website user experience and prioritizing content that offers significant value. Google uses various factors to rank or decide which ads appear in display on first page of search engine results. By using algorithm, Google pays much attention to the information a web page provide to searchers; and the information they are looking for while on the site (Dean, 2020).

Opportunity to multiply organic traffic- This is the primary channel most marketers work hard to increase. This traffic can be multiply or doubled using pay-per-click, paid search or even an offline. People that visited a website from search engine’s organic has wider interest, they are likely to convert to the brand if they find the solution they are looking for. (Sukhraj, 2019)

Opportunity to capitalize on existing traffic- SEO allows business to create good and lasting impression which in return encourages visitor to return or revisit the website again. SEO optimize website, capitalize on conversions through the understanding of user experience, how visitors navigate the site, and whether they scroll down the page, and how often they were able click calls to action (Patel, 2020).

Opportunity to know the audience better- A business that want their audience to convert at much higher rates must conduct search to know and to study the audience closely and give them what they need and expect. SEO always comes first, though without traffic, business can’t have conversions. The opportunity is to create a site with valuable, and convincing content that people are interested on searching for. Because when people visited website and find answer for their search, they feel happy and even willing to support Brand product (Greaves, 2020).