Tesco Digital Marketing Strategy

                                                                                 Blogging in Digital environment require constant need of adapting to the speed changes in technology and the services. Blog in digital marketing provides new content to attract targeted audience to a brand product and services and offer a way for consumers and businesses to interact. Blog help to position businesses in order to gain Trust and Credibility. This is because people like to know who they doing business with. Blog requires business to provide helpful tips and valuable information to help consumers feel good about spending money on brand product or service   (McGruer, 2020) Company Blogging success story People trust written words better, blogs inspire that level of trust toward...

                                                                          Internet of things has changed the way  offline and online media consumption and businesses used to operate. To remain relevant, companies must now integrate offline and online in their marketing strategy to convey brand messages more effectively to get response from audience. Online and offline marketing efforts can be co-managed in a single successful campaign that could drive business without confusing the customers. Never has it been so important to have online and offline presence at this pace, with global retail businesses shifting their operations to the digital world following Tesco footsteps in digital marketing and strategies (Dawn, 2020). Tesco Digital Marketing strategy Tesco.com evolved over time from a pu...